Workflow Templates: Restaurant Marketing Plan Checklist

Identify target customer demographics and psychographics

Analyze local competition and their offerings

Conduct SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Define your restaurant's brand identity (mission, vision, values)

Create a unique selling proposition (USP)

Design a professional logo and visual elements

Develop a user-friendly website with your menu, location, and hours

Set up and optimize social media profiles on relevant platforms

Implement SEO best practices to improve search engine rankings

Create an advertising plan across multiple channels (print, online, social media)

Develop promotional offers for new and returning customers

Plan and organize special events or themed nights to attract customers

Implement a customer loyalty program

Gather and respond to customer feedback online and offline

Use email marketing to stay in touch with customers and offer personalized deals

Build relationships with local media and influencers

Distribute press releases for newsworthy events or offerings

Host media events or invite press for restaurant reviews

Sponsor local events or charities to increase brand recognition

Participate in community festivals or markets with a booth or food samples

Collaborate with other local businesses for cross-promotion

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Restaurant Marketing Plan Checklist