Workflow Templates: Promotion and Discount Checklist

Identify the objectives of the promotion (increase sales, introduce new menu items, attract new customers, etc.)

Determine the target audience for the promotion

Set measurable goals to evaluate the success of the promotion (e.g., 20% increase in sales during the promotional period)

Choose the type of discount (percentage off, buy one get one free, fixed amount off, etc.)

Decide on the duration of the promotion (limited time offer, seasonal, ongoing)

Consider the impact on profit margins and ensure the discount is sustainable

Develop promotional materials (flyers, posters, online ads)

Update the restaurant's website and social media platforms with the promotion details

Collaborate with local influencers or bloggers to reach a wider audience

Inform and train staff about the details of the promotion and how to apply discounts

Ensure staff understand the goals of the promotion and their role in its success

Create a communication plan to keep staff updated on the promotion's progress

Review local laws and regulations regarding promotions and discounts

Ensure the promotion does not discriminate and is fair to all customers

Get all promotional materials and terms & conditions reviewed by a legal advisor

Track the promotion's performance against the set goals regularly

Gather customer feedback during and after the promotion

Make adjustments to the promotion based on performance data and feedback

Promotion and Discount Checklist