Workflow Templates: Social Media Analytics Checklist

Identify key social media platforms for your brand

Set up API access or use third-party tools for data extraction

Define the metrics and KPIs to track

Ensure compliance with data privacy regulations

Schedule regular data extraction intervals

Remove duplicate entries from the dataset

Handle missing data appropriately

Normalize data formats across platforms

Categorize and tag data for easier analysis

Validate data accuracy and consistency

Perform sentiment analysis on social media mentions

Analyze engagement metrics like likes, shares, and comments

Conduct trend analysis to identify emerging topics

Segment audience data for targeted insights

Generate visualizations to present findings

Create comprehensive reports with key findings

Share insights with relevant stakeholders

Make data-driven recommendations for strategy adjustments

Monitor the impact of implemented changes

Set up dashboards for real-time monitoring

Track changes in key metrics over time

Analyze the effectiveness of social media campaigns

Benchmark performance against competitors

Identify and investigate any anomalies in the data

Adjust strategies based on performance insights

Social Media Analytics Checklist