Workflow Templates: Web Analytics Checklist

Install web analytics tracking code on all pages

Ensure tracking code is firing correctly

Set up cross-domain tracking if applicable

Create custom dimensions and metrics as needed

Enable site search tracking

Define and configure goals in the analytics platform

Set up funnel visualization for key conversion paths

Track micro-conversions (e.g., newsletter signups, downloads)

Configure ecommerce tracking for online stores

Implement event tracking for key interactions (e.g., button clicks)

Create custom dashboards for different stakeholders

Set up automated reporting for regular updates

Segment data to analyze different user groups

Use heatmaps and session recordings to understand user behavior

Conduct regular audits to ensure data accuracy

Analyze demographic and geographic data

Track user behavior through user flow reports

Identify top traffic sources and referral sites

Monitor new vs. returning users

Evaluate user engagement metrics (e.g., bounce rate, session duration)

Run A/B tests to optimize landing pages

Analyze test results and implement winning variations

Monitor key performance indicators (KPIs) post-implementation

Use predictive analytics for future planning

Continuously test and iterate on new ideas

Web Analytics Checklist