Workflow Templates: Email Campaign Checklist

Identify target demographics and psychographics

Create segmented email lists based on customer behavior

Ensure compliance with GDPR and other data protection laws

Personalize email content for each segment

Regularly update and clean email lists

Craft a compelling subject line

Write clear and engaging email copy

Include a strong call to action

Use high-quality images and graphics

Ensure mobile-friendly design

Test different subject lines

Perform A/B testing on email content

Analyze open and click-through rates

Optimize send times based on audience behavior

Review and refine based on performance metrics

Authenticate emails with SPF, DKIM, and DMARC

Monitor and improve sender reputation

Check for spam triggers in email content

Ensure email accessibility standards are met

Monitor bounce rates and address issues

Review campaign performance against KPIs

Gather feedback from recipients

Analyze conversion rates and ROI

Identify areas for improvement

Document insights for future campaigns

Email Campaign Checklist