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Social Media Contest Checklist
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Planning and Strategy
Define the contest goals and objectives
Identify the target audience
Choose the type of contest (e.g., photo, video, essay)
Set a timeline and deadlines for the contest
Determine the budget and resources needed
Contest Rules and Regulations
Draft clear and concise contest rules
Ensure compliance with legal and platform-specific guidelines
Outline eligibility criteria and restrictions
Decide on how entries will be judged and winners selected
Specify the prizes and how they will be distributed
Promotion and Execution
Create promotional graphics and content
Schedule and publish contest announcements on social media
Engage with participants and respond to inquiries
Monitor contest entries and ensure compliance with rules
Track performance metrics and gather feedback
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