SEO Audit Checklist

A recurring SEO audit covering technical health, on-page optimization, content quality, backlinks, and UX. Run quarterly by the SEO lead with input from content, engineering, and analytics.

1 section 4 steps Collects data
1

Technical SEO Crawl

  1. Run a full-site crawl in Screaming Frog
  2. Crawl export

    • Run Screaming Frog with JavaScript rendering enabled. Pull the full crawl export — internal links, response codes, redirects, canonicals, and indexability — and attach it to this step. Sitebulb or Lumar work as substitutes for sites over 500K URLs.

    Collects file
  3. Validate sitemap.xml and robots.txt
  4. Validate sitemap.xml and robots.txt

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Sections 1
Steps 4
Category Marketing
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