Workflow Templates: Email Analytics Checklist

Verify sender reputation

Check email authentication (SPF, DKIM, DMARC)

Monitor bounce rates

Ensure compliance with anti-spam laws

Analyze deliverability by email client

Track open rates

Measure click-through rates

Evaluate conversion rates

Monitor unsubscribe rates

Assess time spent reading emails

Analyze subject line effectiveness

Evaluate copy and design impact

Test different call-to-action (CTA) placements

Monitor engagement with multimedia elements

Review email personalization success

Segment by demographics

Segment by user behavior

Analyze engagement across segments

Track segment-specific conversion rates

Review effectiveness of segment-specific content

Test email loading times

Check mobile responsiveness

Ensure links are functional

Evaluate email rendering in different clients

Monitor server performance

Email Analytics Checklist