Workflow Templates: Social Media Audit Checklist

Ensure profile picture and cover photo are high quality and relevant

Verify that the bio is up-to-date and includes relevant keywords

Check that all contact information is accurate

Ensure links in the bio redirect to the correct webpages

Review username and handle for consistency across platforms

Evaluate the variety of content types being posted (e.g., images, videos, text)

Ensure that posts are free from spelling and grammatical errors

Check that all content aligns with brand voice and messaging

Review the engagement metrics for different types of content

Identify and archive outdated or irrelevant posts

Analyze the posting schedule for consistency

Identify the best times to post based on engagement data

Ensure there is a mix of promotional and non-promotional content

Review the frequency of posts to avoid overwhelming the audience

Evaluate the use of scheduling tools for efficiency

Assess the responsiveness to comments and messages

Identify top-performing posts based on likes, shares, and comments

Monitor the tone and sentiment of audience interactions

Check for and manage any negative comments or feedback appropriately

Encourage user-generated content and community participation

Track follower growth over time

Analyze the reach and impressions of recent posts

Review click-through rates on posts with links

Evaluate conversion rates from social media traffic

Compare performance metrics against industry benchmarks

Social Media Audit Checklist