Workflow Templates: Customer Journey Mapping Checklist

Identify target audience segments

Conduct competitive analysis

Gather customer feedback and pain points

Map current customer journey stages

Define customer personas

Outline key touchpoints and channels

Create a visual representation of the journey

Include emotional states at each stage

Highlight customer goals and needs

Identify moments of truth

Align internal teams on the journey map

Develop action plans for each touchpoint

Set up metrics to measure success

Regularly review and update the journey map

Collect continuous feedback for improvements

Customer Journey Mapping Checklist