Workflow Templates: Campaign Reporting Checklist

Identify key performance indicators (KPIs) for the campaign.

Ensure tracking codes are correctly implemented on all platforms.

Verify data integrity from all data sources.

Collect data on audience demographics and behaviors.

Aggregate data from all marketing channels for a holistic view.

Compare campaign performance against set benchmarks.

Analyze conversion rates and identify any drop-off points.

Evaluate the return on investment (ROI) for the campaign.

Identify top-performing channels and tactics.

Assess the overall engagement rate of the campaign.

Prepare a comprehensive report with visual aids like charts and graphs.

Highlight key insights and actionable recommendations.

Ensure the report aligns with the initial goals and objectives.

Distribute the report to all relevant stakeholders.

Plan follow-up actions based on the report findings.

Campaign Reporting Checklist