Workflow Templates: Email Design Checklist

Ensure a clear and concise subject line

Include a preheader text that complements the subject line

Use a single-column layout for better readability on mobile devices

Design a visually appealing header with the brand's logo

Ensure a clear call to action (CTA) that stands out

Write engaging and relevant content for the target audience

Avoid large blocks of text; use bullet points or short paragraphs

Include personalized elements, such as the recipient's name

Use a conversational tone to connect with the reader

Proofread for spelling and grammatical errors

Use high-quality images that are relevant to the content

Optimize images for quick loading times

Ensure all images have descriptive alt text

Include brand colors and fonts for consistency

Test the email's appearance on different devices and email clients

Check that all links are working correctly

Include an unsubscribe link that is easy to find

Use responsive design techniques to ensure compatibility with various screen sizes

Comply with GDPR and other email marketing regulations

Add a plain text version of the email for better accessibility

Send test emails to multiple devices and email clients

Use A/B testing to determine the most effective subject lines and content

Analyze open rates, click-through rates, and other metrics

Make necessary adjustments based on performance data

Regularly update and refresh email templates to keep them current

Email Design Checklist