Workflow Templates: Marketing Budget Checklist

Identify target audience demographics

Conduct competitor analysis

Analyze market trends and seasonality

Evaluate past campaign performance

Estimate market demand

Determine overall marketing budget

Allocate funds by marketing channel

Set aside contingency funds

Consider cost of marketing tools and software

Plan for personnel and outsourcing costs

Define campaign goals and objectives

Create a detailed campaign calendar

Develop creative and messaging assets

Set key performance indicators (KPIs)

Track and adjust spend in real-time

Monitor campaign performance regularly

Use analytics tools to gather data

Compare performance against KPIs

Generate detailed reports

Adjust budget based on performance insights

Marketing Budget Checklist