Workflow Templates: Seasonal Marketing Campaign Checklist

Identify target audience and segment them

Define campaign objectives and key performance indicators (KPIs)

Conduct competitive analysis and market research

Develop a budget and allocate resources

Create a content calendar and timeline

Brainstorm and develop campaign messaging and themes

Design graphics, videos, and other visual assets

Write copy for emails, social media, and advertisements

Ensure all content aligns with brand guidelines

Create landing pages and other necessary web assets

Launch campaign across selected channels

Monitor campaign performance and engagement

Adjust strategy and tactics based on real-time data

Engage with audience through comments and messages

Coordinate with sales and customer service teams

Collect and analyze campaign performance data

Compare results against objectives and KPIs

Gather team feedback and identify learnings

Compile a comprehensive campaign report

Plan for future campaigns incorporating insights

Seasonal Marketing Campaign Checklist