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PPC Campaign Checklist

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Campaign Setup

Define campaign goals and objectives

Choose the right PPC platform (Google Ads, Bing Ads, etc.)

Set up account structure (campaigns, ad groups, ads)

Conduct keyword research and selection

Determine budget and bidding strategy

Ad Creation

Write compelling ad copy

Design effective ad creatives (images, videos)

Include clear call-to-actions (CTAs)

Ensure ad copy aligns with landing page content

Set up ad extensions (sitelinks, callouts, etc.)

Tracking and Analytics

Install and configure tracking pixels (Google Analytics, Facebook Pixel, etc.)

Set up conversion tracking

Define key performance indicators (KPIs)

Create custom reports and dashboards

Regularly monitor and analyze campaign performance

Optimization

Conduct A/B testing for ads and landing pages

Adjust bids based on performance data

Refine keyword list (add negatives, add new keywords)

Improve Quality Score by optimizing ad relevance and landing page experience

Pause or remove underperforming ads and keywords

Compliance and Review

Ensure ads comply with platform policies

Review legal and compliance requirements

Conduct regular account audits

Update ad copy and creatives based on feedback and performance

Review and adjust campaign goals as needed

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