Workflow Templates: Marketing Strategy Checklist

Identify target audience demographics and psychographics

Conduct competitor analysis

Analyze market trends and industry insights

Perform SWOT analysis

Gather customer feedback and insights

Define short-term and long-term marketing goals

Set SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

Identify key performance indicators (KPIs)

Align marketing goals with overall business objectives

Establish a timeline for achieving goals

Develop a content calendar

Identify themes and topics relevant to the target audience

Determine content formats (blogs, videos, infographics, etc.)

Assign roles and responsibilities for content creation

Plan content distribution channels and frequency

Optimize website for search engines (SEO)

Plan and execute social media marketing campaigns

Implement email marketing strategies

Utilize pay-per-click (PPC) advertising

Monitor and analyze digital marketing performance

Determine overall marketing budget

Allocate budget across different marketing channels

Assess and allocate human resources

Plan for technology and tools required

Review and adjust budget based on performance

Marketing Strategy Checklist