Workflow Templates: Conversion Rate Optimization Checklist

Ensure headline is clear and compelling

Optimize the call-to-action button for visibility and clarity

Minimize distractions by reducing unnecessary links

Use high-quality images or videos to engage users

Ensure the page loads quickly across all devices

Keep forms short by only asking for essential information

Use clear, concise labels for each field

Implement inline validation to help users correct errors immediately

Offer social login options to streamline the process

Test different form layouts to see which converts best

Identify key metrics to track during the test

Create a hypothesis for what changes will improve conversions

Split traffic evenly and randomly between test variants

Run tests for a statistically significant amount of time

Analyze the results and implement the winning variant

Use clear and persuasive language that speaks to the target audience

Highlight key benefits and features prominently

Incorporate customer testimonials and social proof

Use bullet points for easy readability

Regularly update and refresh content to keep it relevant

Ensure the website is mobile-friendly and responsive

Simplify navigation to help users find what they need quickly

Use consistent design elements across all pages

Provide clear feedback for user actions (e.g., form submissions)

Conduct usability testing to identify and fix pain points

Conversion Rate Optimization Checklist