Workflow Templates: Market Research Checklist

Clarify the purpose of the research

Identify specific questions to be answered

Determine the target audience

Set measurable goals

Establish the timeline and budget

Choose between qualitative and quantitative methods

Select the type of data collection (e.g., surveys, interviews)

Develop a sampling plan

Create data collection instruments

Pilot test the methodology

Recruit participants

Administer data collection tools

Ensure data quality and integrity

Analyze the collected data

Interpret the results

Organize findings in a coherent structure

Create visual aids (charts, graphs)

Write a comprehensive report

Prepare an executive summary

Present findings to stakeholders

Develop actionable insights

Formulate recommendations

Align findings with business strategy

Implement changes based on research

Monitor and evaluate the impact

Market Research Checklist