Workflow Templates for Marketing: Blog Post Promotion

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Blog Post Promotion

Day One

If originally published to Medium, repost to company blog; and vice-versa

Set up schedule for the first 4 weeks of social media updates using Buffer (Hootsuite/etc)

At the time of the post3 hours after the post6 hours after the post1 day after 2 days after4 days after 12 days after 30 days after
For LinkedIn & FacebookAt the time of the post1 day after the post4 days after the post10 days after the post

Pin to Pinterest if appropriate

Day Two

Ensure people in the organization have recommended the Medium post

Republish on LinkedIn pulse

https://www.linkedin.com/pulse

Make sure all team members have RTd/shared the blog post

Share on sub reddit related to the topic

Not the easiest, but there is a lot of traffic at reddit.

https://www.quicksprout.com/2015/06/18/how-to-get-your-slice-of-reddits-150-million-pageviews/

Day Three

Reach out to influencers or people mentioned in the post to ensure sharing

You can post entire articles on LinkedIn, not just status updates.

http://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide

Repost as SlideShare

Takes some work, but usually worth it.

http://blog.vwriter.com/repurpose-blog-post-slideshare/

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Get the most out of your blog posts by following a detailed social media and promotions checklist.

Customize this checklist for your particular social media channels. The important part is to use the checklist every time in order to ensure you Never Miss a Thing.