Workflow Templates: Social Media Engagement Checklist

Identify relevant topics and themes for your audience

Create a content calendar to schedule posts in advance

Use a mix of content types (e.g., text, images, videos, infographics)

Curate high-quality content from trusted sources

Ensure all content aligns with your brand voice and messaging

Respond to comments and messages promptly

Encourage user-generated content and share it on your channels

Run interactive polls, quizzes, and Q&A sessions

Monitor brand mentions and join relevant conversations

Thank and acknowledge your most active followers

Track key performance metrics (e.g., likes, shares, comments, reach)

Analyze which types of content perform best

Use social media analytics tools to gather insights

Adjust your strategy based on performance data

Report findings to your team and stakeholders regularly

Join relevant groups and communities in your industry

Collaborate with influencers and brand advocates

Host and participate in social media events and webinars

Create a private group or forum for your audience

Share user stories and testimonials to build trust

Social Media Engagement Checklist