Manifestly: A Checklist App for Teams

Email Marketing Campaign Checklist

List Segmentation & Hygiene

Define the campaign segment in Klaviyo

Build RFM or behavior-based subsegments

Suppress 90-day non-openers from the send

Confirm consent flags for EU and UK subscribers

Validate new subscriber emails before send

Content & Design

Draft three subject line and preview text variants

Build the email from the brand template

Insert personalization tokens and product blocks

Verify the unsubscribe link and physical address

Flag whether the campaign includes affiliate content

Add FTC disclosure to affiliate sections

Deliverability & Compliance Testing

Run a spam score test

Verify SPF, DKIM, and DMARC alignment

Render-test on Gmail, Apple Mail, and Outlook

Click-test every CTA and tracked link

Remediate failed deliverability findings

Send Strategy & Scheduling

Confirm final segment size and exclusions

Coordinate with active flows to avoid over-mailing

Set the send time and time-zone behavior

Get marketing-lead approval and schedule the send

Post-Send Analysis

Pull open rate at 24 and 72 hours

Pull click-through rate and Shopify-attributed revenue

Review unsubscribe and spam complaint rates

Declare the A/B test winner

Document insights in the campaign log

Free Checklist Templates for E Commerce