Free Checklist Templates for Content

Content

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Copywriting Checklist

Brief & Research

Read the content brief end-to-end

Confirm the SEO target with the SEO lead

Identify the content type

Research sources and competitor coverage

Drafting

Outline the structure with H2s and H3s

Write the first draft against the brief

Self-edit for clarity and brand voice

Editorial Review

Editor review for structure and tone

Fact-check every cited claim

Copy edit against house style

Confirm FTC disclosure on sponsored content

Pre-Publish Quality

Verify on-page SEO elements

Add alt text and licensed images

Set UTM parameters on every CTA link

Approval & Handoff

Submit for stakeholder approval

Address requested revisions

Stage the copy in the CMS

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Infographic Creation Checklist

Brief and Concept Development

Define the target persona and channel

Confirm the core message and CTA

Source data with citations

Determine the asset format

Wireframe the visual hierarchy

Design and Layout

Pull colors and type from the brand system

Build data visualizations in Figma or Illustrator

Verify color contrast against WCAG 2.1 AA

Lay out responsive crops for each channel

Copy and Editorial

Write headline and section copy

Fact-check every stat against its source

Run copy through brand voice and AP-style edit

Add the CTA with UTM-tagged URL

Review and Approval

Route draft for stakeholder review

Capture the approval decision

Route through legal for substantiation review

Export and Publish Prep

Write alt text for screen readers

Compress and export web-optimized files

Upload final assets to the DAM

Hand off to publishing channels

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Keyword Research Checklist

Scope and Seed Discovery

Confirm ICP and target persona

Brainstorm seed keywords with the PMM

Pull competitor keyword gaps in Ahrefs or Semrush

Mine GSC for existing query opportunities

Keyword Analysis and SERP Review

Pull volume, KD, and CPC for each candidate

Classify search intent for each keyword

Cluster keywords into topic groups

Audit SERP features for each cluster

Score and prioritize the final keyword list

Revision Cycle

Address reviewer feedback on the priority list

Content Mapping and Calendar

Map priority keywords to existing URLs

Identify cannibalization conflicts

Plan 301 redirects for cannibalized URLs

Write SEO briefs for new-content clusters

Add clusters to the editorial calendar

Tracking and Reporting Setup

Add priority keywords to rank tracker

Configure GA4 landing-page reports

Schedule the 30-day performance review

Share findings in the monthly SEO report

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SEO Audit Checklist

Technical SEO Crawl

Run a full-site crawl in Screaming Frog

Crawl export

Validate sitemap.xml and robots.txt

Validate sitemap.xml and robots.txt

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Video Production Checklist

Pre-Production

Lock the creative brief and audience

Choose the primary distribution channel

Write the script and shot list

Route brief and script for legal review

Confirm talent releases and music licenses

Scout locations and pull permits

Production Day

Run a pre-call equipment check

Set up lighting and audio

Walk talent through the script

Capture takes against the shot list

Back up footage to two destinations

Post-Production

Ingest and organize project bins

Build the rough cut to picture lock

Add graphics, captions, and brand elements

Color grade and mix audio

Route final cut for legal and brand sign-off

Export deliverables for each channel

Distribution and Promotion

Publish to YouTube and the owned site

Launch the paid social cutdowns

Schedule the influencer or creator post

Send the announcement email broadcast

Review 7-day and 30-day performance

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