Workflow Templates: Email Deliverability Checklist

Use a dedicated IP address for sending emails.

Regularly monitor your sender reputation using tools like Sender Score.

Implement feedback loops to handle complaints and unsubscribe requests.

Segment your email list to improve engagement rates.

Maintain a low bounce rate by verifying email addresses.

Craft engaging subject lines to increase open rates.

Avoid spammy words and excessive punctuation in the email body.

Ensure your emails are mobile-friendly and responsive.

Use a balanced text-to-image ratio in your emails.

Include a clear and easy-to-find unsubscribe link.

Set up SPF (Sender Policy Framework) records for your domain.

Implement DKIM (DomainKeys Identified Mail) for email authentication.

Enable DMARC (Domain-based Message Authentication, Reporting & Conformance) policies.

Use a custom tracking domain for links in your emails.

Regularly update and maintain your email sending infrastructure.

Regularly clean your email list to remove inactive subscribers.

Use double opt-in to ensure genuine sign-ups.

Segment your list based on subscriber behavior and preferences.

Provide options for subscribers to update their preferences.

Monitor and analyze engagement metrics to refine your list.

Adhere to GDPR and other relevant data protection regulations.

Clearly communicate your privacy policy to subscribers.

Obtain explicit consent before sending marketing emails.

Provide an easy way for subscribers to manage their data.

Regularly review and update your compliance practices.

Email Deliverability Checklist