Agency Employee Onboarding Checklist
End-to-end onboarding for a new agency hire — paperwork and equipment provisioning, access to the creative and media stack, agency-craft orientation, and 30/60/90-day review cadence. Run by the People Ops lead with handoffs to IT, the hiring manager, and the assigned buddy.
Pre-Day-1 Setup
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Confirm signed offer letter and start date
Pull the countersigned offer letter from the HRIS and confirm the start date with the hiring manager. Flag any visa or relocation contingencies now — most slipped onboarding starts trace back to a paperwork detail caught the night before Day 1.
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Send welcome email with first-day logistics
Cover arrival time, address, dress code, who to ask for at reception, and the buddy's name. Attach a one-page studio map and the agenda for the morning so the new hire isn't walking in cold.
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Confirm department for stack provisioning
Department drives which seats and platform logins IT provisions. Creatives need Adobe CC and Frame.io seats; media needs DSP and ad-platform access; account and strategy live in Workamajig, Slack, and the deck stack. Get this wrong and IT spends Day 2 backfilling.
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Provision laptop and core software image
Image the machine with the agency baseline: MDM enrollment, Slack, Google Workspace or O365, password manager, VPN profile, and the department-specific software bundle. Test login with the new hire's credentials before Day 1.
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Create Workamajig and Harvest accounts
Set up the timekeeping and project-management profiles with the correct billing rate, department code, and project assignments. Without these, hours can't be charged to client codes from Day 1 — a common source of write-offs in the first month.
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Order branded swag and business cards
Day 1 Orientation
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Run agency intro and studio tour
Walk through the agency's positioning, current account roster, and recent award-winning work. Introduce department leads — ECD, Head of Strategy, Head of Media, Director of Production — so the new hire has names and faces by lunch.
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Complete I-9, W-4, and direct deposit forms
Verify Section 2 of the I-9 in person within three business days of the start date. Collect the W-4 (federal) and applicable state withholding form, plus a voided check or bank letter for direct deposit.
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Sign NDA and IP assignment agreement
Both documents must be executed before the new hire touches any client deliverable. Without IP assignment, work-for-hire rights for client work can be challenged later. Store the signed PDFs in the HRIS personnel folder.
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Issue building badge and parking pass
Tools and Agency Stack Access
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Grant Frame.io, Bynder DAM, and Figma access
Add the new hire to the agency-wide review and asset libraries before they're added to project-specific folders. DAM permissions should default to view-only on brand assets — only producers and DAM stewards get upload rights.
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Add to Slack channels for assigned accounts
Add to #agency-all, #department channels, and the client-account channels they'll be staffed on. Confirm whether any client-shared Slack Connect channels exist and follow the agency's external-channel disclosure protocol before adding.
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Walk through timesheet expectations in Harvest
Cover daily entry vs. weekly batching, billable vs. non-billable codes, and the cutoff for the weekly lock. Note the agency policy on rounding (15-minute increments is standard) and the consequences for late timesheets on retainer-billing reconciliation.
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Provision Adobe Creative Cloud and Frame.io seats
Assign a full Creative Cloud All Apps seat from the agency's VIP license pool and a Frame.io reviewer or collaborator seat as appropriate. Verify Premiere Pro and After Effects launch on the imaged machine before handing off.
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Provision media-buying platform access
Add to The Trade Desk, DV360, Campaign Manager 360, Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads with the appropriate role (read-only for new planners, trader for senior buyers). Confirm 2FA enrollment on every platform before granting client-account access.
Agency Craft Onboarding
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Review brand guidelines for active accounts
Pull the latest brand books from Bynder for each account the new hire will touch. Highlight tone-of-voice rules, logo lockup specs, color tokens, and any category-specific compliance language (pharma fair balance, alcohol responsibility tags, financial disclosures).
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Walk through the creative brief template
Cover the agency's brief structure — business challenge, audience, single-minded proposition, mandatories, success metrics. Show two recent briefs that ran cleanly and one that drifted in revisions, and walk through why.
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Shadow a live client status call
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Review FTC endorsement disclosure policy
Cover the agency's standing rules on #ad and Sponsored disclosures under 16 CFR Part 255, native-ad labeling, and influencer whitelisting / dark-post handling. Reference the most recent NAD case the agency tracked so the policy is concrete, not abstract.
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Pair with assigned onboarding buddy
Buddy is a peer one or two years tenured in the same department — not the manager. Schedule a recurring weekly 30-minute coffee for the first six weeks. Capture the buddy's name in the field below for the 30-day check-in.
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First-Month Milestones and Reviews
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Complete required compliance training
Anti-harassment (state-mandated in NY, CA, IL, CT, DE, ME, WA), data privacy and GDPR / CCPA basics for anyone touching audience data, and the agency's information-security awareness module. Capture completion certificates in the HRIS.
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Hold 30-day manager check-in
Manager runs a structured conversation: what's working, what's blocked, are the right accounts staffed, is the buddy pairing useful. Document outcomes and any access or training gaps surfaced.
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Hold 60-day performance review
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Hold 90-day performance review
Formal review against the role scorecard — billable utilization, quality of deliverables, client-team feedback, and craft growth. Confirm conversion from probationary status if applicable and document the goals for the next quarter.
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