Client Engagement Checklist
Workflow a producer and account manager run when engaging a new commercial insurance prospect — from outreach through risk assessment, submission, bind, and post-bind onboarding.
Prospect Intake and Qualification
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Research the prospect's operations and prior carriers
Pull D&B firmographics, state Secretary of State filings, and any public loss data (LexisNexis CLUE for personal lines, ISO ClaimSearch where available). Note prior carriers and any non-renewal history — accounts shopped from declination need a different conversation than accounts shopping for price.
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Verify producer licensing in the prospect's state
Look up the assigned producer's NPN on NIPR and confirm an active resident or non-resident license plus the relevant lines of authority in the state where coverage will be bound. Lapsed CE = lapsed license = unauthorized transaction if you bind.
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Run OFAC screen on the prospect entity
Screen the named insured, owners over the carrier's threshold (commonly 25%), and any DBAs against the OFAC SDN list. Save the screening result to the AMS — this is the same screen you will re-run at bind and at every claim payment.
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Confirm the risk fits carrier appetite
Compare the prospect's class codes, hazard grade, and exposure size against each appointed carrier's appetite guide. If no admitted carrier writes the class, plan for a wholesale / E&S submission rather than burning underwriter time on a declination.
Collects list -
Send tailored outreach via the preferred channel
Reference the prospect's specific operations and the gap or pain you've identified — generic introductions get ignored. Log the touch in the AMS so the account manager can pick up the thread.
Risk and Coverage Assessment
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Conduct the intake interview using ACORD 125
Walk the ACORD 125 commercial app section by section with the prospect rather than auto-populating from prior renewal data. Drift in payroll, sales, locations, and class codes across renewal cycles is the most common cause of premium audit disputes.
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Request five years of loss runs from incumbents
Request currently-valued loss runs (within 90 days) from each incumbent carrier. Most underwriters require five years on commercial lines; workers comp e-mod calculations need the full experience period. Attach as a single combined PDF.
Collects file -
Review current dec pages and endorsements
Pull every dec page and read the schedule of forms and endorsements — not just the limits page. Manuscript endorsements, sublimits, and exclusionary endorsements (cyber, abuse, communicable disease) are where coverage gaps hide.
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Identify coverage gaps and exposure changes
Document gaps against the prospect's actual operations: cyber for any business handling NPI, EPLI for any business with employees, professional liability for any service business. Exposure changes since the last renewal (new locations, fleet additions, payroll growth) reset hazard grade.
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Capture the target effective date and budgetCollects date Collects paragraph
Submission, Quote, and Proposal
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Build the submission package with ACORD 125/130/140
Assemble the signed ACORD 125 plus line-specific apps (130 for WC, 140 for property), supplementals for any high-hazard class, statement of values for property, and the loss run PDF. Underwriters reject incomplete submissions outright — don't burn a market on a partial.
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Determine market posture for the account
Decide whether the account goes to admitted markets via direct appointment or to surplus lines via a wholesaler. E&S placements trigger state premium tax remittance and stamping office filings post-bind in many states — flagging this now sets up the right downstream filings.
Collects list -
Market the submission to appointed carriers
Send the same complete package to each market on the same day to keep effective dates aligned. Track responses in the AMS with timestamps so you can hold underwriters to their stated turnaround.
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Log carrier responses as quote or indication
Indications are non-binding and almost always subject-to (subject to inspection, signed application, updated loss runs). Treating an indication as a bindable quote and binding against it is a textbook E&O exposure — confirm the status explicitly for each carrier response.
Collects list -
Present the proposal with A.M. Best ratings
Walk the prospect through coverage, limits, deductibles, and carrier financial strength side-by-side. Disclose producer commission per state requirements (NY Reg 187, CA SB 250 and equivalents) for mid-market commercial — the disclosure obligation is on you, not the carrier.
Bind, Issue, and Onboard
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Convert any indication to a bindable quote
Clear every subject-to with the underwriter in writing — signed application, current loss runs, completed inspection — before treating the response as bindable. Do not bind off an email that says 'we can probably do' anything.
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Obtain signed application and bind authorizationCollects signature
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Run the final OFAC screen before binding
Re-screen the named insured at bind — the SDN list updates frequently and a clear screen at outreach does not satisfy the screening obligation at the moment of premium acceptance.
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File the surplus lines stamping office submission
For E&S placements, file with the state's stamping office and remit premium tax within the state-specific window (commonly 30–60 days post-bind). The wholesaler may file, but compliance ultimately rests with the producer of record — confirm in writing who files and keep the stamped policy in the file.
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Issue the binder and certificates of insurance
Generate the binder, then produce ACORD 25 certificates for each contractually-required certificate holder. Watch the additional-insured vs certificate-holder distinction on the form — listing a property owner only as certificate holder when the contract requires additional-insured status is the most common COI error.
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Schedule the 30-day post-bind check-in
Confirm the policy was issued as bound, premium financing (if any) is in place, and the insured received the welcome packet. Use the call to set expectations on premium audit timing for WC and GL accounts so it isn't a surprise at policy end.
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