Point-of-Purchase Display Checklist
Visual merchandiser and store manager workflow for setting and auditing a point-of-purchase (POP) display — placement, planogram compliance, signage, pricing accuracy, and ADA path-of-travel checks.
6 sections
21 steps
Collects data
1
Placement and Sight Lines
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Confirm fixture placement against the floor plan
2
Placement
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Set the end-cap in the decompression zone
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Verify eye-level sight line for target shopper
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Confirm ADA path-of-travel clearance
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Photograph the placed fixture from the entry
3
Planogram and Product Build
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Pull the current POG schematic
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Build the display to schematic facings
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Replenish hero SKUs from the stockroom
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Source-tag or hard-tag high-shrink SKUs
4
Signage and Pricing
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Hang the valance, header, and shelf talkers
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Verify promo price ties to POS in a test ringCollects list
-
Open a price-discrepancy ticket with the buyerCollects text
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Pull and discard expired markdown signage
5
Interactivity and Staff Readiness
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Indicate whether the display includes interactive techCollects list
-
Power on and test the demo unit
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Stock samples and post the sampling SOP
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Brief associates on the feature pitch
6
Compliance and Safety Walk
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Inspect the fixture for sharp edges and stability
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Confirm cords are taped and not a trip hazard
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Check the display does not block egress
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Sign off on the final display walkCollects list Collects file Collects signature
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Sections
6
Steps
21
Category
Retail
Price
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