Workflow Templates: Point-of-Purchase Display Checklist

Ensure the display is placed in a high-traffic area to maximize customer engagement

Check that the display is visible from multiple angles and not obstructed by other store fixtures

Verify that the display is positioned at eye level or in the primary sight line of the target market

Confirm that the branding is consistent with the company's image and marketing materials

Check that the messaging is clear, concise, and effectively communicates the product benefits

Ensure that any promotional materials are current and align with any ongoing marketing campaigns

Inspect the display to ensure that it is clean, well-organized, and fully stocked with products

Arrange products to showcase variety and options available, while highlighting any new or featured items

Check that pricing and product information is accurate and easily readable

Incorporate interactive elements if applicable, such as digital screens, demos, or samples

Ensure that any technology components are functioning properly and provide clear instructions for use

Train staff members on engaging customers with the display and educating them about the featured products

Verify that the display meets all company and legal compliance standards for advertising and promotions

Check for any potential safety hazards, such as sharp edges, unstable structures, or electrical issues

Ensure that the display does not impede customer flow or emergency exits according to store guidelines

Point-of-Purchase Display Checklist