Customer Service Checklist
Greeting and Approach
A customer making a beeline to a specific fixture wants help finding a SKU; a customer slow-walking the perimeter wants space. Open with a low-pressure line — "Let me know if you'd like me to pull a size" — rather than "Can I help you find something?" which gets a reflex "just looking".
Look up by phone number at the POS before ringing. Capturing loyalty at greeting (vs. at checkout) raises enrollment rates and lets you pull purchase history while assisting on the floor.
Needs Discovery
"Who are you shopping for?" "What's the occasion?" "What's worked or not worked in the past?" Avoid yes/no questions — they shut down the conversation. Mirror back what you hear before suggesting product.
Pull live on-hand from the POS — Lightspeed Retail, Shopify POS, or Heartland Retail all expose this. If the size or color is out at this store, check sister-store inventory and offer ship-from-store or BOPIS at a nearby location before the customer walks.
Product Recommendation
Don't point — walk. Conversion on assisted finds is materially higher than "it's in aisle 4". Pull the SKU off the rack or shelf and hand it to the customer rather than gesturing at it.
Units per transaction (UPT) is a top-line associate KPI. Suggest items that solve the same job — belt with the pants, batteries with the toy, care kit with the leather goods. Two suggestions feels helpful; five feels like a sales pitch.
Count items in and out per loss-prevention SOP. Stay nearby to grab a different size without the customer having to redress and walk the floor.
Issue Resolution
Lead with "I'm sorry that happened" before troubleshooting. Acknowledgement de-escalates faster than jumping to policy. Take the conversation off the sales floor if other customers are within earshot.
Manager approval is required for refunds over $50, returns past the posted policy window, price overrides outside the markdown matrix, and any sale below cost. Manager scans approval badge at the POS — do not share manager codes.
Original receipt or loyalty lookup required. Refund to original tender; cash refunds over the cash-drop threshold require manager. EAS tag must be reattached on returned merchandise before it goes back to the floor.
Checkout and Follow-Up
The POS prompts for DOB on tobacco (21+), alcohol, and lottery — enter the date from the ID, not from memory of the regular customer. State compliance checks penalize a single missed card with $1,000+ fines and license risk.
Run every soft-tagged item across the deactivator pad; remove every hard tag with the detacher. Sweep the bag visually before handing it over — a live tag triggers gates at the next store and creates a furious customer.
Use the loyalty name on the receipt screen. Mention the next promo or restock window if relevant — "the new fall colors land next Thursday" gives a concrete return reason.
For escalated complaints or special-order customers, send a follow-up via the CRM (Klaviyo, Yotpo, Smile.io) within 48 hours. Confirm the issue stayed resolved and capture an NPS or CSAT response for the weekly close report.
Use this template in Manifestly
- Conflict Resolution Checklist
- Retail Email Marketing Campaign Checklist
- Damage and Loss Report Checklist
- Retail Technology Implementation Checklist
- Business Continuity Planning Checklist
- Customer Loyalty Program Launch Checklist
- Retail Store Technology Audit Checklist
- Retail Strategy Planning Checklist
- Employee Benefits Checklist
- Inventory Management Checklist
- Warehouse Organization Checklist
- Omnichannel Sales Integration Checklist
- Shipping and Fulfillment Checklist
- Loyalty Program Management Checklist
- Marketing Campaign Launch Checklist
- Dress Code and Uniform Checklist
- In-Store Event Planning Checklist
- Merchandising and Display Checklist
- Loss Prevention Checklist
- Cross-Promotion Partnerships Checklist
- Loss Prevention Checklist
- Equipment Maintenance Checklist
- Retail Store Emergency Procedures Checklist
- Retail Policy Update and Compliance Checklist
- Retail Store Audit Checklist
- Merchandising Checklist
- Supplier Onboarding Checklist
- Workplace Safety Training Checklist
- Employee Offboarding Checklist
- Store Maintenance Checklist
- Retail Promotion Checklist
- Retail Store Safety Checklist
- New Employee Onboarding Checklist
- Customer Greeting and Engagement Checklist
- Product Knowledge Training Checklist
- Retail Social Media Campaign Checklist
- Stock Replenishment Checklist
- Retail Employee Exit Interview Checklist
- Gift Wrapping and Packaging Checklist
- Store Opening and Closing Checklist
- Store Performance Evaluation Checklist
- Customer Complaint Resolution Checklist
- Retail Store Hiring Checklist
- Weekly Store Staff Meeting Agenda
- Return Merchandise Authorization Checklist
- Retail Expansion Checklist
- Receiving Shipment Checklist
- Retail Performance Review Checklist
- Retail Budget Management Checklist
- Visual Merchandising Update Checklist
- Competitive Analysis Checklist
- Retail Employee Onboarding Checklist
- Purchase Order Management Checklist
- Daily Store Opening Checklist
- Customer Service Checklist
- Retail Employee Training Checklist
- Cash Handling Checklist
- Personal Shopping Assistance Checklist
- Price Tagging Checklist
- Retail Employee Training Checklist
- Store Manager Daily Routine Checklist
- Retail Marketing Campaign Checklist
- Store Closing Checklist
- Sales Floor Management Checklist
- Point-of-Purchase Display Checklist
- After-Sales Follow-Up Checklist
- Weekly Sales Reporting Checklist
- Product Restocking Checklist
- Logistics Coordination Checklist
- Employee Termination Checklist
- Weekly Sales and Inventory Review
- Health and Safety Inspection Checklist
- Payroll Processing Checklist
- Retail KPI Tracking Checklist
- Store Cleaning and Maintenance Checklist
- Seasonal Promotion Planning Checklist
- Staff Scheduling Checklist
- Local Store Marketing Checklist
- Inventory Reconciliation Checklist
- Customer Feedback Collection Checklist
- Sales Associate Daily Checklist
- New Product Launch Checklist
- Customer Inquiry Checklist
- Customer Service Request Handling Checklist
- Customer Service Ticket Triage Checklist
- Returns Processing Checklist
- Return Authorization Checklist
- Returns and Refunds Checklist
- Live Chat Operations Checklist
- Customer Service Checklist
- Customer Complaint Resolution Checklist
- Return Merchandise Authorization Checklist
- Customer Greeting and Engagement Checklist
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