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Seasonal Promotion Planning Checklist
Market Research and Analysis
Analyze previous seasonal sales data to predict trends
Research competitors' past seasonal promotions for insights
Gather feedback from customers on previous promotions
Inventory and Supply Chain Management
Adjust inventory levels based on seasonal demand forecasts
Coordinate with suppliers for timely delivery of seasonal products
Ensure logistics and distribution can handle increased volume
Marketing and Promotion Strategy
Develop themed promotional campaigns for the season
Set a budget for advertising and promotional materials
Plan the timeline for rolling out promotions before the season begins
In-store and Online Merchandising
Design seasonal displays to attract customers
Update the online store with seasonal themes and promotions
Train staff on upselling seasonal products and promotions
Digital Marketing and Social Media
Plan and schedule seasonal content for social media channels
Create email marketing campaigns targeting loyal customers
Invest in paid advertising to reach a broader audience
Sales and Customer Service Training
Prepare sales staff with scripts and FAQs for seasonal offerings
Ensure customer service is ready to handle increased inquiries
Offer incentives for staff to meet seasonal sales targets
