Point-of-Purchase Display Checklist

Visual merchandiser and store manager workflow for setting and auditing a point-of-purchase (POP) display — placement, planogram compliance, signage, pricing accuracy, and ADA path-of-travel checks.

Use this workflow
1

Placement and Sight Lines

  1. Confirm fixture placement against the floor plan
2

Placement

  1. Set the end-cap in the decompression zone
  2. Verify eye-level sight line for target shopper
  3. Confirm ADA path-of-travel clearance
  4. Photograph the placed fixture from the entry
3

Planogram and Product Build

  1. Pull the current POG schematic
  2. Build the display to schematic facings
  3. Replenish hero SKUs from the stockroom
  4. Source-tag or hard-tag high-shrink SKUs
4

Signage and Pricing

  1. Hang the valance, header, and shelf talkers
  2. Verify promo price ties to POS in a test ring
    Collects list
  3. Open a price-discrepancy ticket with the buyer
    Collects text
  4. Pull and discard expired markdown signage
5

Interactivity and Staff Readiness

  1. Indicate whether the display includes interactive tech
    Collects list
  2. Power on and test the demo unit
  3. Stock samples and post the sampling SOP
  4. Brief associates on the feature pitch
6

Compliance and Safety Walk

  1. Inspect the fixture for sharp edges and stability
  2. Confirm cords are taped and not a trip hazard
  3. Check the display does not block egress
  4. Sign off on the final display walk
    Collects list Collects file Collects signature