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Point-of-Purchase Display Checklist
Location and Visibility
Ensure the display is placed in a high-traffic area to maximize customer engagement
Check that the display is visible from multiple angles and not obstructed by other store fixtures
Verify that the display is positioned at eye level or in the primary sight line of the target market
Branding and Messaging
Confirm that the branding is consistent with the company's image and marketing materials
Check that the messaging is clear, concise, and effectively communicates the product benefits
Ensure that any promotional materials are current and align with any ongoing marketing campaigns
Product Presentation
Inspect the display to ensure that it is clean, well-organized, and fully stocked with products
Arrange products to showcase variety and options available, while highlighting any new or featured items
Check that pricing and product information is accurate and easily readable
Interactivity and Engagement
Incorporate interactive elements if applicable, such as digital screens, demos, or samples
Ensure that any technology components are functioning properly and provide clear instructions for use
Train staff members on engaging customers with the display and educating them about the featured products
Compliance and Safety
Verify that the display meets all company and legal compliance standards for advertising and promotions
Check for any potential safety hazards, such as sharp edges, unstable structures, or electrical issues
Ensure that the display does not impede customer flow or emergency exits according to store guidelines
