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Email Marketing Campaign Checklist
Campaign Strategy
Define clear campaign goals and objectives
Identify target audience segments
Determine key performance indicators (KPIs) for measuring success
Research competitors' email marketing strategies
Plan the campaign schedule and frequency
Content Creation
Craft compelling subject lines
Develop engaging email copy
Design visually appealing email templates
Ensure mobile responsiveness
Include clear and actionable calls-to-action (CTAs)
List Management
Segment email lists based on customer data
Clean and update email lists regularly
Implement double opt-in for new subscribers
Personalize emails using customer data
Ensure compliance with GDPR and CAN-SPAM regulations
Testing and Optimization
A/B test subject lines and email content
Analyze open rates, click-through rates, and conversions
Adjust content and design based on performance data
Test different sending times and frequencies
Monitor and optimize deliverability rates
Post-Campaign Analysis
Compile and review campaign performance data
Compare results against KPIs
Identify areas for improvement and future opportunities
Gather feedback from the team and stakeholders
Document insights and best practices for future campaigns
