Workflow Templates: Email Marketing Campaign Checklist

Define clear campaign goals and objectives

Identify target audience segments

Determine key performance indicators (KPIs) for measuring success

Research competitors' email marketing strategies

Plan the campaign schedule and frequency

Craft compelling subject lines

Develop engaging email copy

Design visually appealing email templates

Ensure mobile responsiveness

Include clear and actionable calls-to-action (CTAs)

Segment email lists based on customer data

Clean and update email lists regularly

Implement double opt-in for new subscribers

Personalize emails using customer data

Ensure compliance with GDPR and CAN-SPAM regulations

A/B test subject lines and email content

Analyze open rates, click-through rates, and conversions

Adjust content and design based on performance data

Test different sending times and frequencies

Monitor and optimize deliverability rates

Compile and review campaign performance data

Compare results against KPIs

Identify areas for improvement and future opportunities

Gather feedback from the team and stakeholders

Document insights and best practices for future campaigns

Email Marketing Campaign Checklist