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Product Knowledge Training Checklist
Product Specifications
Learn the technical details of each product, including size, weight, materials, and available colors
Understand the unique features and selling points of each product in comparison to competitors
Study the product warranty or guarantee terms and any after-sales service provided
Usage Scenarios and Demonstrations
Practice demonstrating how each product works and be prepared to showcase this to customers
Identify common questions customers may ask about the product and prepare convincing answers
Learn about different use cases for each product and how they can meet customer needs
Brand Knowledge
Familiarize yourself with the history of the brand, its values, and market position
Understand the brand's customer base and what appeals to them about the brand's products
Stay updated on the brand's latest news, such as upcoming product releases or changes to existing products
Sales Techniques
Learn cross-selling and up-selling techniques that are effective for the products offered
Understand the company's sales policies, discounts, and promotions related to the products
Master the art of storytelling to emotionally engage customers and make products more relatable
Competitor Analysis
Study the main competitors' products and learn how they differ from your organization's offerings
Keep abreast of competitor pricing strategies and promotional tactics
Analyze competitor marketing campaigns and customer reviews to identify their strengths and weaknesses
Customer Handling Skills
Develop active listening skills to understand customer needs and preferences
Learn conflict resolution techniques to manage customer complaints effectively
Enhance your communication skills to explain product features and benefits clearly and concisely
