Workflow Templates: Product Knowledge Training Checklist

Learn the technical details of each product, including size, weight, materials, and available colors

Understand the unique features and selling points of each product in comparison to competitors

Study the product warranty or guarantee terms and any after-sales service provided

Practice demonstrating how each product works and be prepared to showcase this to customers

Identify common questions customers may ask about the product and prepare convincing answers

Learn about different use cases for each product and how they can meet customer needs

Familiarize yourself with the history of the brand, its values, and market position

Understand the brand's customer base and what appeals to them about the brand's products

Stay updated on the brand's latest news, such as upcoming product releases or changes to existing products

Learn cross-selling and up-selling techniques that are effective for the products offered

Understand the company's sales policies, discounts, and promotions related to the products

Master the art of storytelling to emotionally engage customers and make products more relatable

Study the main competitors' products and learn how they differ from your organization's offerings

Keep abreast of competitor pricing strategies and promotional tactics

Analyze competitor marketing campaigns and customer reviews to identify their strengths and weaknesses

Develop active listening skills to understand customer needs and preferences

Learn conflict resolution techniques to manage customer complaints effectively

Enhance your communication skills to explain product features and benefits clearly and concisely

Product Knowledge Training Checklist