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Firm Strategy Planning Checklist
Mission and Vision
Define the firm’s core values and mission statement
Determine the vision for the firm’s future
Ensure alignment between the firm’s culture and its mission and vision
Market Analysis
Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Identify current market trends and potential changes
Analyze the competitive landscape and identify the firm’s unique selling proposition
Client Development
Identify target client segments and industries
Develop a value proposition for each client segment
Create strategies for client acquisition, retention, and growth
Service Offerings
Review and assess current service offerings
Determine new practice areas and services to introduce
Evaluate the feasibility and profitability of each service offering
Operational Efficiency
Assess current operational processes and identify areas for improvement
Implement technology solutions to increase efficiency
Develop policies and procedures to streamline workflow
Financial Planning
Set financial goals and revenue targets
Prepare a budget that supports the firm’s strategic objectives
Establish financial monitoring and control mechanisms
Talent Management
Create a talent acquisition and development plan
Define career paths and advancement criteria for staff
Implement performance management and reward systems
Risk Management
Identify potential risks to the firm’s strategy
Develop risk mitigation strategies and contingency plans
Ensure compliance with legal and ethical standards
Brand and Reputation
Develop a branding strategy that aligns with the firm’s values
Implement a marketing and public relations plan
Monitor and manage the firm’s online and offline reputation