Workflow Templates: Online Presence Management Checklist

Online Presence Management Checklist

Ensure the law firm's website is mobile-responsive to cater to users on various devices.

Implement SEO best practices such as keyword optimization, meta descriptions, and alt tags.

Regularly update the website content with current, relevant, and informative legal articles and resources.

Identify the most relevant social media platforms for the law firm's target audience and create professional profiles on each.

Develop a content calendar to ensure regular and consistent posting on all social media channels.

Engage with the audience by responding to comments, messages, and reviews in a timely and professional manner.

Monitor the internet for mentions of the law firm using tools like Google Alerts.

Encourage satisfied clients to leave positive reviews on platforms like Google My Business, Yelp, and Avvo.

Address negative feedback online professionally and promptly to mitigate any potential damage to the firm's reputation.

Create valuable and informative content such as blog posts, whitepapers, and e-books that address common legal questions and topics.

Promote content through various online channels including the firm's website, social media, and email newsletters.

Track engagement and effectiveness of content marketing efforts through analytics and adjust the strategy as needed.

Build and maintain a mailing list of clients and prospects with their consent.

Design and send out regular newsletters that provide legal updates, firm news, and useful resources.

Segment the email list to deliver targeted and personalized content to different groups within the audience.

Claim and verify the law firm's Google My Business listing to improve local search visibility.

Ensure NAP (Name, Address, Phone number) consistency across all online directories and listings.

Optimize local keywords in the firm's website content and metadata to rank higher in local search results.