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Marketing Analytics Checklist
Customer Acquisition
Identify target audience segments
Develop and optimize landing pages
Implement and track PPC campaigns
Set up and monitor social media ads
Analyze referral traffic sources
Customer Retention
Analyze repeat purchase rates
Track customer engagement metrics
Develop personalized email campaigns
Monitor loyalty program performance
Assess customer feedback and reviews
Conversion Rate Optimization
Conduct A/B testing on key pages
Evaluate website speed and performance
Optimize checkout process
Monitor cart abandonment rates
Improve product page content and visuals
Content Marketing
Measure blog traffic and engagement
Track video content performance
Analyze social media engagement
Evaluate email newsletter open rates
Monitor SEO rankings and organic traffic
Sales and Revenue Analysis
Track overall sales performance
Analyze revenue by product category
Monitor average order value
Assess seasonal sales trends
Evaluate discount and promotion effectiveness
