Workflow Templates: Marketing Analytics Checklist

Identify target audience segments

Develop and optimize landing pages

Implement and track PPC campaigns

Set up and monitor social media ads

Analyze referral traffic sources

Analyze repeat purchase rates

Track customer engagement metrics

Develop personalized email campaigns

Monitor loyalty program performance

Assess customer feedback and reviews

Conduct A/B testing on key pages

Evaluate website speed and performance

Optimize checkout process

Monitor cart abandonment rates

Improve product page content and visuals

Measure blog traffic and engagement

Track video content performance

Analyze social media engagement

Evaluate email newsletter open rates

Monitor SEO rankings and organic traffic

Track overall sales performance

Analyze revenue by product category

Monitor average order value

Assess seasonal sales trends

Evaluate discount and promotion effectiveness

Marketing Analytics Checklist