New Product Launch Checklist
Start using this Workflow
Assortment Planning and Buy
Confirm the line review decision
Build the size and color assortment plan
Lock the buy quantity and OTB
Issue the purchase order to the vendor
Item Setup and System Readiness
Create SKUs and assign UPCs
Set retail price and cost in the POS
Map the SKU to tax and category codes
Confirm age-restriction flags where required
Publish the product to the e-commerce catalog
Compliance and Legal Review
Verify required product labeling and country-of-origin
Confirm CPSC or category-specific compliance
Approve return and warranty terms
Marketing and Promotion
Brief the creative team on launch messaging
Schedule the email and SMS campaign in Klaviyo
Approve in-store signage and window graphics
Decide on a launch event
Book venue, staffing, and demo inventory
Allocation and Store Readiness
Allocate units to stores by tier
Receive the PO at the DC
Source-tag merchandise for EAS
Distribute the planogram and floor-set guide
Train associates on features and FAQ
Launch Day and Post-Launch Review
Confirm floor set matches the planogram
Verify the SKU rings correctly at the register
Walk the launch with district manager
Review week-one sell-through and reorder
Sign off on the 30-day launch scorecard
Document the post-launch review
