Workflow Templates: New Product Launch Checklist

Conduct a thorough market analysis to identify customer needs and gaps in the market

Develop a prototype of the product and test it internally

Carry out consumer testing and gather feedback for improvements

Create a detailed marketing plan outlining the product messaging, target audience, and channels to be used

Develop promotional materials such as brochures, advertisements, and press releases

Plan and schedule a product launch event or campaign to generate excitement and awareness

Estimate initial inventory levels and coordinate with suppliers to ensure timely delivery of products

Set up item numbers, barcodes, and product information in the inventory management system

Train staff on new product features and ensure customer service is prepared to answer questions

Coordinate with the sales team to create a sales strategy and set sales targets

Establish distribution channels and partnerships to ensure product availability across various markets

Integrate the new product into the existing sales infrastructure, including point of sale systems and e-commerce platforms

Ensure the product meets all industry standards and regulatory requirements

Draft and review terms and conditions, warranties, and return policies specific to the new product

Monitor product sales and customer feedback closely to identify any issues or opportunities for improvement

Implement a plan for restocking products and managing inventory based on sales data

Evaluate the success of the launch against the initial objectives and marketing goals

New Product Launch Checklist