Customer Service Checklist
Greeting and Floor Approach
Avoid the closed "can I help you?" — it gets a reflex "just looking." Use an open question tied to current floor sets: "Are you shopping the new fall arrivals or did you come in for something specific?" This is what drives conversion rate, not friendliness alone.
If you are mid-transaction or mid-fitting-room and another customer enters, acknowledge them by name or eye contact and signal a free associate over the headset. Customers who stand unacknowledged for 60+ seconds account for a measurable share of walk-outs.
Fitting Room and Sales Floor Assistance
Pull on-hand, on-PO, and in-transit in the POS (Lightspeed, Shopify POS, NCR Counterpoint) before telling a customer the SKU is unavailable. "We're out" when the stockroom has 3 in a sealed carton is the most common avoidable lost sale.
If your store is out, check the OMS for nearest-store availability and offer either a transfer-hold or ship-from-store. Capture the customer's email at the register so the system fires the in-stock notification when the SKU returns.
Knock, ask how the fit is, and offer the next size or a coordinating piece. Empty hangers in unattended rooms are the highest-shrink corner of the store — fitting-room sweeps are loss-prevention as much as service.
In the OMS, place a 48-hour hold at the source store and email the customer the pickup details. Confirm the customer's preferred store and ETA before submitting.
Checkout Execution
Pass each item over the deactivator pad and visually confirm hard tags are removed. A live sensor leaving the store triggers gates at the next retailer and creates an angry customer call. Post-checkout sweep of the bag is the backstop.
Ask for phone or email at the start of the transaction, not after tender. Lookup post-tender means the points don't post and you owe a manual adjustment later. UPT and ATV both lift measurably when loyalty is captured pre-tender.
The POS prompt for DOB on alcohol, tobacco (21+ federal), or other state-restricted product is mandatory on every sale, including regulars. State ABC and FDA compliance checks fine the store on a single missed card; "I know them" is not a defense.
Confirm chip-and-PIN or contactless captured on the first tap; manual key entry is a PCI red flag and a fraud signal. Hand the receipt directly to the customer with the bag, and mention the return window posted on the receipt.
Returns and Complaint Handling
Look up the receipt by card, loyalty number, or transaction ID before opening a return. Returns processed without a linked original are a top refund-fraud vector and skew shrink reporting.
Per policy, any refund over $50, any no-receipt return, or any return outside the posted window requires shift-lead override at the register. Sweethearting and refund fraud hide in solo high-dollar refunds — the override exists for the audit trail.
Defective returns go to the RTV bin with a tag noting SKU, return date, and defect description — not back to the sales floor. Stockroom processes RTVs against the vendor agreement weekly; loose defectives in the stockroom become write-offs.
Capture what the customer said, what was offered, and what they accepted. Service complaints rolled up weekly surface trends — a recurring vendor defect, a training gap, a fitting-room signage issue — that single incidents hide.
Post-Sale Follow-Up
Trigger the Klaviyo or Yotpo survey 48 hours after purchase. Earlier than that and the item hasn't been worn or used; later than a week and recall fades. Survey responses feed the weekly customer-service review.
If loyalty wasn't captured at checkout, the post-purchase email includes a one-click enroll link. Don't double-charge the customer for the welcome offer if they're already enrolled — the platform suppresses duplicates only if you matched the email at checkout.
Store manager pulls the weekly NPS dashboard and the complaint log every Monday. Look for a single SKU driving multiple defective returns, a single associate driving multiple low scores, or a fitting-room/floor pattern. Action items go to the Tuesday team huddle.
Use this template in Manifestly
- Weekly Sales and Inventory Review
- Retail Marketing Campaign Checklist
- Retail Store Safety Checklist
- Retail Promotion Checklist
- Store Maintenance Checklist
- Price Tagging Checklist
- Cash Handling Checklist
- Health and Safety Inspection Checklist
- Logistics Coordination Checklist
- Weekly Sales Reporting Checklist
- After-Sales Follow-Up Checklist
- Sales Floor Management Checklist
- New Product Launch Checklist
- Sales Associate Daily Checklist
- Customer Feedback Collection Checklist
- Store Cleaning and Maintenance Checklist
- Personal Shopping Assistance Checklist
- Inventory Reconciliation Checklist
- Competitive Analysis Checklist
- Retail Expansion Checklist
- Retail KPI Tracking Checklist
- Payroll Processing Checklist
- Staff Scheduling Checklist
- Retail Budget Management Checklist
- Purchase Order Management Checklist
- Store Manager Daily Routine Checklist
- Retail Performance Review Checklist
- Retail Employee Training Checklist
- Customer Service Checklist
- Weekly Store Staff Meeting Agenda
- Retail Employee Training Checklist
- Daily Store Opening Checklist
- Product Restocking Checklist
- Store Closing Checklist
- Employee Termination Checklist
- Local Store Marketing Checklist
- Visual Merchandising Update Checklist
- Point-of-Purchase Display Checklist
- Seasonal Promotion Planning Checklist
- Receiving Shipment Checklist
- Customer Complaint Resolution Checklist
- Return Merchandise Authorization Checklist
- Store Performance Evaluation Checklist
- Retail Social Media Campaign Checklist
- Retail Employee Exit Interview Checklist
- Store Opening and Closing Checklist
- Merchandising Checklist
- Loss Prevention Checklist
- Inventory Management Checklist
- Retail Store Audit Checklist
- Retail Store Technology Audit Checklist
- Equipment Maintenance Checklist
- Merchandising and Display Checklist
- Loss Prevention Checklist
- Retail Store Emergency Procedures Checklist
- In-Store Event Planning Checklist
- Customer Loyalty Program Launch Checklist
- Marketing Campaign Launch Checklist
- Retail Email Marketing Campaign Checklist
- Loyalty Program Management Checklist
- Omnichannel Sales Integration Checklist
- Shipping and Fulfillment Checklist
- Retail Strategy Planning Checklist
- Warehouse Organization Checklist
- Dress Code and Uniform Checklist
- Damage and Loss Report Checklist
- Business Continuity Planning Checklist
- Retail Technology Implementation Checklist
- Employee Benefits Checklist
- Conflict Resolution Checklist
- New Employee Onboarding Checklist
- Retail Employee Onboarding Checklist
- Retail Store Hiring Checklist
- Product Knowledge Training Checklist
- Gift Wrapping and Packaging Checklist
- Stock Replenishment Checklist
- Customer Greeting and Engagement Checklist
- Employee Offboarding Checklist
- Workplace Safety Training Checklist
- Supplier Onboarding Checklist
- Cross-Promotion Partnerships Checklist
- Retail Policy Update and Compliance Checklist
- Customer Inquiry Checklist
- Customer Service Request Handling Checklist
- Customer Service Ticket Triage Checklist
- Returns Processing Checklist
- Return Authorization Checklist
- Returns and Refunds Checklist
- Live Chat Operations Checklist
- Customer Service Checklist
- Customer Complaint Resolution Checklist
- Return Merchandise Authorization Checklist
- Customer Greeting and Engagement Checklist
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