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Sales Funnel Checklist
Lead Generation
Identify target audience and buyer personas
Create compelling lead magnets (e.g., eBooks, whitepapers)
Implement multi-channel marketing strategies (e.g., social media, email marketing)
Optimize website for lead capture (e.g., sign-up forms, landing pages)
Track and analyze lead generation metrics (e.g., conversion rates, cost per lead)
Lead Nurturing
Develop a content marketing strategy (e.g., blog posts, videos)
Set up automated email sequences to nurture leads
Segment leads based on behavior and interests
Engage with leads through personalized communication
Monitor and analyze lead engagement (e.g., email open rates, click-through rates)
Conversion Optimization
Optimize product pages for conversions (e.g., clear CTAs, high-quality images)
Utilize A/B testing to improve website elements
Simplify the checkout process to reduce cart abandonment
Implement retargeting campaigns for cart abandoners
Analyze conversion metrics (e.g., conversion rate, average order value)
Customer Retention
Create a customer loyalty program
Send personalized follow-up emails after purchase
Offer exclusive deals and discounts to repeat customers
Solicit customer feedback and reviews
Analyze customer retention metrics (e.g., repeat purchase rate, customer lifetime value)
