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Content Marketing Checklist
Content Strategy Development
Define your target audience
Conduct a content audit of existing materials
Set clear content goals and KPIs
Create a content calendar
Identify key content themes and topics
Content Creation
Write high-quality, engaging copy
Use relevant keywords for SEO optimization
Incorporate visual elements like images and videos
Develop a consistent brand voice and style
Review and edit content before publication
Content Distribution
Share content on social media platforms
Distribute content via email newsletters
Collaborate with influencers and partners
Utilize paid advertising for broader reach
Repurpose content for different formats and channels
Performance Tracking and Analysis
Monitor website traffic and engagement metrics
Analyze social media performance
Track email open and click-through rates
Evaluate content ROI against KPIs
Adjust strategy based on performance data
Content Maintenance and Optimization
Regularly update outdated content
Refresh popular content with new information
Optimize content based on SEO trends
Archive or remove irrelevant content
Solicit feedback and improve based on user input
