Workflow Templates: Content Marketing Checklist

Define your target audience

Conduct a content audit of existing materials

Set clear content goals and KPIs

Create a content calendar

Identify key content themes and topics

Write high-quality, engaging copy

Use relevant keywords for SEO optimization

Incorporate visual elements like images and videos

Develop a consistent brand voice and style

Review and edit content before publication

Share content on social media platforms

Distribute content via email newsletters

Collaborate with influencers and partners

Utilize paid advertising for broader reach

Repurpose content for different formats and channels

Monitor website traffic and engagement metrics

Analyze social media performance

Track email open and click-through rates

Evaluate content ROI against KPIs

Adjust strategy based on performance data

Regularly update outdated content

Refresh popular content with new information

Optimize content based on SEO trends

Archive or remove irrelevant content

Solicit feedback and improve based on user input

Content Marketing Checklist