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Real Estate Advertising Checklist
Compliance with Laws
Verify that all advertising materials comply with Fair Housing Act regulations.
Ensure compliance with state and local anti-discrimination laws.
Review and adhere to the Truth in Advertising laws.
Content Accuracy
Fact-check all property details for accuracy before publication.
Update listings with any changes in property status or information promptly.
Confirm that all representations of the property are truthful and not misleading.
Branding and Design
Incorporate company logo and contact information clearly.
Use high-quality images and graphics that accurately represent the property.
Maintain a consistent design theme across different advertising platforms.
Target Audience
Identify the target demographic for the property.
Tailor advertising copy and imagery to appeal to the identified audience.
Choose advertising mediums that are most likely to reach the target demographic.
Legal and Ethical Standards
Obtain written permission to use intellectual property owned by others.
Disclose all material facts and avoid omitting important information.
Ensure that all endorsements or testimonials are genuine and authorized.
Call to Action
Clearly state the desired action for potential clients (e.g., call for more information, visit a website, schedule a viewing).
Make contact information and action steps easy to find and use.
Provide incentives or deadlines to encourage prompt responses.
