Real Estate Photography Checklist

Workflow a listing photographer or marketing coordinator runs from shoot booking through MLS-ready delivery, including drone, twilight, and Matterport add-ons when the listing agent orders them.

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1

Pre-Shoot Coordination

  1. Confirm shoot scope with the listing agent
    • Lock in the property address, square footage, and any add-ons the agent has quoted to the seller. Capture which premium services are included so the rest of the workflow only loads the steps that apply to this shoot.

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  2. Check the 7-day forecast for the shoot window
    • Overcast skies kill exterior contrast and rule out drone work; rain delays the seller's curb-appeal prep. If the forecast looks bad within 36 hours of the shoot, message the listing agent now rather than the morning of.

  3. Verify FAA Part 107 and LAANC authorization
    • Confirm Part 107 remote pilot certification is current and pull a LAANC authorization if the property sits in controlled airspace. Check B4UFLY for TFRs and stadium proximity. Flying without authorization is a federal violation and an E&O claim waiting to happen.

  4. Send the seller the 48-hour prep checklist
    • Send a one-pager covering declutter zones, pet plans, vehicle removal from the driveway, trash-can placement, and which interior lights to leave on. Sellers who get the list two days out perform; sellers who get it the morning of don't.

2

On-Site Staging Walk-Through

  1. Verify declutter and depersonalization
    • Walk the home with the seller before unpacking gear. Family photos, religious items, kids' artwork, and political signage all come down — both for marketing neutrality and to avoid fair-housing exposure on protected-class signaling in MLS photos.

  2. Swap mismatched bulbs to 2700K-3000K
    • Mixed color temperatures are the single biggest reason interior shots come back orange-and-blue and need expensive masking. Carry a kit of 2700K-3000K LEDs and replace the daylight 5000K bulbs the seller installed in one bathroom three years ago.

  3. Stage kitchen counters and bath vanities
    • Counters down to one accent piece (cutting board, fruit bowl). Toiletries, soap dispensers, and toothbrush holders off the vanity. Wipe stainless and glass — fingerprints and water spots on appliances are the #1 reason kitchen shots get reshot.

3

Exterior Capture

  1. Shoot the front elevation in golden hour
    • The hero shot for the MLS lead photo is the front elevation with the sun behind you. Shoot bracketed exposures (-2, 0, +2) for HDR blending. Time it to within an hour of sunrise or sunset to avoid harsh roof shadows and blown-out skies.

  2. Capture the rear yard, pool, and patio
    • Pool covers off, water clear, patio furniture upright and uncovered, grill lid closed. Shoot wide to anchor the yard in context, then a couple of detail shots on outdoor kitchens, fire pits, or water features.

  3. Fly drone for aerial elevation shots
    • Capture a straight-down lot shot, a 45-degree front aerial, and a 45-degree rear aerial showing roof condition and yard scale. Stay under 400 ft AGL and away from neighbor airspace. Log the flight in your Part 107 records.

  4. Return for twilight blue-hour exteriors
    • Twilight is a 20-minute window starting about 15 minutes after sunset. Every interior light on, landscape lighting on, pool light on. Bracket heavily — the sky shifts a stop every two minutes — and shoot the front and pool/rear from your two best angles before you lose the blue.

4

Interior Capture

  1. Open every blind and switch on every fixture
    • Lights on includes lamps, under-cabinet, range hood, closet lights, and exterior fixtures visible through windows. Ceiling fans off — they show up as motion blur on long exposures. Toilet lids closed throughout the home.

  2. Shoot each room from two corner angles
    • Tripod at chest height, 16-24mm equivalent, level the camera (no upward tilt — vertical lines must stay vertical). Two opposing corners per room gives the listing agent options. Bracket three exposures per frame for window-pull HDR.

  3. Capture kitchen and primary bath details
    • Kitchens and primary baths drive showing requests. Shoot the wide, then move in for backsplash detail, range hood, freestanding tub, walk-in shower, and any high-end finish. These are the photos buyers screenshot and send to their agent.

  4. Run the Matterport 3D scan
    • Plan the capture path before placing the first scan point — spacing roughly every 6-8 feet, every doorway, every staircase landing. Trim closets and bathrooms the seller asked to keep private. Process and host before delivery so the agent gets a working tour link, not a raw scan file.

5

Edit and MLS Delivery

  1. Cull RAW files and pick the hero shot
    • Aim for 30-40 finals from 200-300 brackets. The hero is almost always the front exterior or a twilight; flag it now so it lands as MLS photo 1. Drop any frame with a reflection of you or your tripod in a mirror.

  2. Edit exposure, white balance, and verticals
    • HDR-blend the brackets, neutralize white balance to the kitchen pendants, and run a transform pass to lock vertical lines. Sky replacement is acceptable on flat-light exteriors but document it — some MLSs require disclosure of digitally altered images.

  3. Resize and rename for MLS photo cap
    • Most MLSs cap at 25-50 photos and 2-4 MB per file (Bright MLS, Stellar MLS, MetroList all differ — check the agent's MLS). Export 1920px or 2048px long edge JPEG, sRGB. Number filenames 01-hero through NN to lock the upload order.

  4. Deliver the gallery and confirm sign-off
    • Send the listing agent the gallery link, the Matterport tour link if applicable, and a download zip. Confirm they've reviewed and either signed off or flagged reshoots before you archive the RAWs.

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Sections 5
Steps 19
Category Real Estate
Price Free to start
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