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Promotion and Discount Checklist
Define Promotion Goals
Identify the objectives of the promotion (increase sales, introduce new menu items, attract new customers, etc.)
Determine the target audience for the promotion
Set measurable goals to evaluate the success of the promotion (e.g., 20% increase in sales during the promotional period)
Select Discount Types
Choose the type of discount (percentage off, buy one get one free, fixed amount off, etc.)
Decide on the duration of the promotion (limited time offer, seasonal, ongoing)
Consider the impact on profit margins and ensure the discount is sustainable
Marketing and Advertising
Develop promotional materials (flyers, posters, online ads)
Update the restaurant's website and social media platforms with the promotion details
Collaborate with local influencers or bloggers to reach a wider audience
Staff Training and Communication
Inform and train staff about the details of the promotion and how to apply discounts
Ensure staff understand the goals of the promotion and their role in its success
Create a communication plan to keep staff updated on the promotion's progress
Legal and Compliance
Review local laws and regulations regarding promotions and discounts
Ensure the promotion does not discriminate and is fair to all customers
Get all promotional materials and terms & conditions reviewed by a legal advisor
Evaluate and Adjust
Track the promotion's performance against the set goals regularly
Gather customer feedback during and after the promotion
Make adjustments to the promotion based on performance data and feedback
