Tenant Communication Checklist

Leasing agent replies via the channel the prospect used (Zillow lead, Apartments.com lead, direct call, walk-in). Lead aging past 24 hours is the single biggest driver of showing-to-application drop-off — Zillow scores response time on listing rank.

Include the asking rent, deposit, lease term, pet policy (with the service-animal carve-out), and the written screening criteria — credit threshold, income multiplier (typically 3x rent), and rental history standard. Stating criteria up front in writing is the cleanest defense against fair-housing complaints.

Acknowledge by email within the same business day. Note the screening turnaround (typically 1-3 business days through TransUnion SmartMove or the PMS-integrated screener) so the applicant isn't calling to check status on day two.

Cover rent due date and grace period, late fee, NSF fee, utilities responsibility, pet terms, renewal mechanics, and entry-notice rules (typically 24-48 hours per state). New tenants nearly always have questions about late fee and notice-to-vacate language — answer them now, not in month nine.

Attach state-required disclosures: federal lead-based paint pamphlet and signed disclosure form for pre-1978 buildings, plus state-specific forms (CA Megan's Law, NYC bedbug history, mold, flood zone). Lead-paint disclosure must be signed BEFORE lease execution — sequencing matters.

Use HappyCo or zInspector to capture dated photos of every room, appliance, floor, and wall. Get the tenant's signature on the inspection form before keys release — without a signed move-in baseline, deposit deductions at move-out are nearly indefensible in small-claims court.

Welcome packet covers utility transfer confirmation, trash and recycling schedule, parking rules, after-hours emergency line, and the tenant portal login (AppFolio, Buildium, or Rent Manager). Tenants who never log into the portal in week one tend to mail rent checks for the rest of the lease.

Auto-acknowledge from the portal, then a human reply with an ETA. Silence on a maintenance ticket is the #1 driver of negative reviews on Google and ApartmentRatings — even a 'we'll dispatch tomorrow morning' reply resets the tenant's clock.

Emergency = habitability threat (no heat in winter, no water, gas leak, active flooding, lockout, sewage backup) — dispatch within hours. Urgent = appliance failure, partial loss of function, pest. Routine = cosmetic, scheduled service. Habitability emergencies trigger warranty-of-habitability obligations that vary by state.

Use Latchel or the firm's on-call vendor list. Verify the vendor's COI is current and lists the property as additional insured before dispatch — sending an uninsured contractor to an emergency call is how property managers end up personally named in injury suits.

Auto-text or email 3-5 days before rent is due, with the portal payment link. Soft reminders cut late-fee disputes and reduce the volume of NSF returns from tenants who simply forgot.

Examples: pest treatment schedule, fire-alarm test, parking lot resurfacing, water shutoff. State entry-notice rules (commonly 24-48 hours) apply for any in-unit work — log the notice timestamp in the tenant file.

Post in the welcome packet, the portal, the lobby (for multifamily), and the lease addendum. Include 911 first, then the on-call dispatch line (Latchel, RingCentral, or the firm's after-hours number).

One-pager covering fire (evacuation route, where to assemble), severe weather (interior room, away from windows), gas smell (leave first, call from outside), water leak (main shutoff location), power outage (utility provider number). Tailor to the building — high-rise vs. SFR vs. garden-style multifamily have different evacuation patterns.

Confirm receipt, the move-out date, the prorated rent calculation if mid-month, the cleaning standard, and the forwarding-address requirement for the deposit statement. Address the holdover scenario explicitly — a tenant who 'might stay a few extra days' creates a holdover tenancy with state-specific rules.

Some states (CA among them) require an offer of a pre-move-out inspection so the tenant can cure issues before the final walk. Photograph every room, appliance, and surface against the move-in baseline.