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Product Launch Checklist
Product Development
Conduct market research to validate product idea
Define product specifications and requirements
Create prototypes for initial feedback
Iterate based on prototype feedback
Finalize product design and specifications
Supply Chain and Inventory
Source reliable suppliers for materials and components
Negotiate contracts and terms with suppliers
Set up manufacturing and production processes
Establish inventory management system
Plan logistics and distribution strategy
Marketing and Promotion
Develop a comprehensive marketing plan
Create marketing collateral and product content
Plan and execute pre-launch campaigns
Engage influencers and partners for promotion
Monitor and analyze pre-launch marketing performance
Sales and Customer Service
Set up sales channels and platforms
Train sales team on product features and benefits
Prepare customer service team for product inquiries
Develop sales and customer support materials
Establish post-launch sales and support processes
Launch Day Activities
Coordinate with all teams for a synchronized launch
Monitor website and platform performance
Engage with customers on social media
Track sales and marketing metrics in real-time
Address any technical or logistical issues promptly
