Customer Onboarding Checklist
Steps an insurance agency runs to onboard a new commercial customer — from submission intake through KYC and compliance screening, binding, AMS setup, and post-bind service handoff.
Submission and Application Intake
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Verify producer licensing in the bind state
Look up the producer's NPN in NIPR and confirm an active resident or non-resident license for the state where the policy will be bound. CE lapses and missing non-resident appointments are the most common cause of unauthorized-transaction findings.
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Collect signed ACORD 125 commercial application
Pull the AMS-generated ACORD 125 and review every auto-populated field against the insured's current operations. Renewal-cycle drift in payroll, sales, and class codes is the most common cause of an inaccurate filed application.
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Gather five-year loss runs from prior carriersCollects file
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Request line-specific supplemental applications
Identify the lines on the submission and request the matching ACORD supplements: ACORD 130 for workers comp, ACORD 140 for property with an SOV, ACORD 137 for commercial auto. Note state-bureau forms in NY, NJ, DE, PA, CA, MA, MN, MI, WI, TX where NCCI does not control WC.
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Document operations, class codes, and exposure base
Capture payroll by class for WC, sales for GL, vehicle schedule for auto, and SOV for property. Misclassified exposures show up at premium audit as an additional premium bill the insured did not budget for.
KYC and Compliance Screening
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Run OFAC SDN screening on all parties
Screen the insured, named officers, and any additional insureds against the Treasury OFAC SDN list. A hit blocks premium acceptance and any future claim payment to that party — flag immediately to compliance.
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Verify the business entity and FEIN
Confirm the legal entity name and good-standing status via the Secretary of State, then match the FEIN to the W-9. DBA-only matches and dissolved entities are recurring intake errors.
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Deliver the GLBA privacy notice
Provide the GLBA initial privacy notice and the state-specific opt-out language. Vermont requires opt-in for non-affiliate sharing; California requires CCPA/CPRA-aligned disclosures for personal-lines insureds. National form letters fail state tests.
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Disclose producer commission to the insured
Send the written commission disclosure required by NY Reg 187, CA SB 250, and equivalent state rules for mid-market commercial accounts. Capture the insured's acknowledgment in the file.
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Classify the risk for market placement
Compare the risk against each appointed carrier's appetite and binding authority. Risks outside admitted appetite — high hazard grade, prior cancellations, distressed loss history — go to a wholesale broker on a surplus-lines basis.
Collects list -
Prepare the surplus-lines diligent search affidavit
Document the admitted-market declinations required by the state's surplus-lines law and prepare the diligent-search affidavit for the wholesale broker. Stamping office filings and premium tax remittance are due within 30–60 days post-bind in most states.
Quote, Bind, and Issue
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Rate the risk in the carrier portal
Run rating in PolicyCenter, EZLynx, or the carrier's portal. Treat indications as non-binding — do not import an indication into the AMS as a quote, since binding against an indication creates E&O exposure.
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Confirm the quote against bind authority
Cross-check the proposed terms against the carrier's binding-authority document: line of business, hazard grade, premium ceiling, and any class restrictions. Bind-authority breaches are a leading cause of carrier rescission.
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Present the proposal and capture payment selection
Walk the insured through coverage, limits, deductibles or SIRs, and key exclusions. Capture the chosen payment plan — direct bill, agency bill, or premium-financed — since premium financing requires a separate signed PFA before bind.
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Execute the premium finance agreement
Generate the PFA with the chosen finance company, collect the down payment, and confirm the lender's power-of-attorney to cancel for non-payment. Bind cannot proceed until the signed PFA and down payment are in hand.
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Issue the binder and policy documents
Issue the ACORD 75 binder with the effective date, then deliver the dec page, policy forms, and any state-required notices once the carrier returns the issued policy. Note any subjectivities that must be cleared before the binder expires.
Collects text Collects date Collects file
AMS Setup and Documentation
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Build the account in Applied Epic or AMS360
Create the client and policy records, link the producer of record, and set retention codes. Most states require 5–7 years of policy and claim file retention; workers comp often requires longer given lifetime medical.
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Issue ACORD 25 certificates to certificate holders
Confirm each holder's required wording — additional insured, waiver of subrogation, primary and non-contributory — against the underlying contract. The most common COI error is checking 'additional insured' for a certificate holder who is only a holder.
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Schedule installments and commission record
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Calendar the premium audit and renewal review
Schedule the WC and GL premium audit for policy end and the renewal review at T-90 days before expiration. Late renewal review is the leading cause of missed state-specific non-renewal notice windows.
Post-Bind Service Handoff
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Send the welcome packet with claims reporting steps
Include the FNOL phone and email for each carrier, the agency's after-hours claims line, and the policy numbers by line. First-party claim acknowledgment windows are statutory in most states (e.g., Texas Chapter 542 — 15 business days).
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Introduce the assigned account manager
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Hold the 30-day onboarding check-in
Walk through the first invoice, confirm COIs are in place with all contract counterparties, and surface any mid-term endorsement needs. Catching exposure changes here avoids surprises at premium audit.
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Capture onboarding feedback from the insured