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Cross-Promotion Partnerships Checklist
Identify Potential Partners
Analyze your customer base to understand their needs and interests beyond your products.
Research businesses that complement your products or services without directly competing.
Look for partners with a similar target audience to maximize the potential cross-promotion reach.
Establish Partnership Goals
Determine the objectives of the partnership, such as increasing brand exposure or driving sales.
Set clear and measurable goals to assess the success of the cross-promotion.
Agree on the duration of the promotion and any specific milestones or deliverables.
Develop the Promotion Strategy
Decide on the types of cross-promotion activities, such as bundled offers, joint events, or social media campaigns.
Outline the responsibilities of each partner in executing the promotion strategy.
Create a timeline for implementing promotional activities, ensuring both parties are aligned.
Negotiate Terms and Agreements
Discuss and agree upon the financial aspects, including any revenue sharing or cost division.
Ensure both parties understand the branding guidelines and how to represent each other's brands.
Draft and sign a formal agreement that outlines all terms, conditions, and legalities of the partnership.
Execute and Monitor the Promotion
Launch the cross-promotion activities according to the agreed timeline.
Regularly communicate with your partner to discuss the progress and any necessary adjustments.
Track the promotion's performance against the set goals and collect relevant data for analysis.
Evaluate and Adjust
Analyze the results of the promotion to determine its effectiveness and return on investment.
Discuss the outcome with your partner and identify lessons learned and potential improvements.
Decide whether to extend, modify, or conclude the partnership based on the evaluation results.
